Brand Guidelines

Visual identity standards for the world's first crypto-only trading device

Version 1.0•March 2026•kiosx.io

01 — Introduction

Welcome to KIOSX

Our Mission

KIOSX represents the pinnacle of cryptocurrency security and trading innovation. We've created the world's first dedicated crypto trading device, featuring KIOSXos—a revolutionary operating system designed exclusively for secure cryptocurrency management.

This brand guidelines document establishes the visual and verbal identity standards that ensure consistent, professional representation of the KIOSX brand across all touchpoints.

Brand Essence

Security First

Eliminating threat points through purpose-built architecture

Innovation

Revolutionary technology that redefines crypto trading

Precision

Streamlined functionality focused on what matters

02 — Logo System

The KIOSX Wordmark

Primary Logo

The primary logo features clean, geometric letterforms with a distinctive horizontal accent above the 'K'. The circular 'O' symbolizes completeness and security.

Logo Variations

Navy on White

Light Backgrounds

Cream on Dark

Dark Backgrounds

Navy on Gray

Neutral Backgrounds

Extended Color Variations

03 — Color Palette

Brand Colors

Primary Colors

■

Charcoal Black

Primary brand color representing precision and sophistication

HEX

#171717

RGB

23, 23, 23

■

Pure White

Clean, minimalist foundation for clarity and focus

HEX

#FFFFFF

RGB

255, 255, 255

Supporting Colors

■

Warm Stone

For subtle warmth and depth

HEX

#A8A29E

RGB

168, 162, 158

■

Dark Charcoal

Natural accent for depth and sophistication

HEX

#333333

RGB

51, 51, 51

■

Cream

Secondary color for warmth and accessibility

HEX

#E8DFD4

RGB

232, 223, 212

Extended Palette

Medium Gray

#404040

Sand

#78716C

Cream

#E8DFD4

Soft Gray

#D4D4D4

04 — Typography

Type System

Logo Typeface

KIOSX

Custom geometric sans-serif with modified letterforms

Typography Hierarchy

Heading 1 — 36pt

Used for page titles and main headers

Heading 2 — 30pt

Used for section headers

Heading 3 — 24pt

Used for subsection headers

Body Text — 16pt

Used for general content and descriptions

Small Text — 14pt

Used for captions and metadata

Letter Spacing

WIDE TRACKING

NORMAL TRACKING

Standard tracking for body text

Font Weights

Light — 300

Regular — 400

Semibold — 600

05 — Logo Usage

Clear Space & Sizing

Minimum Clear Space

Maintain a minimum clear space equal to the height of the 'X' on all sides

Minimum Sizes

Digital

Minimum: 80px wide

For screens and digital applications

Print

Minimum: 0.75" wide

For printed materials and collateral

Background Contrast

Always ensure sufficient contrast between the logo and background. Use the navy version on light backgrounds and cream version on dark backgrounds.

✓ Correct

✓ Correct

✗ Incorrect

06 — Applications

Brand in Action

Product Applications

Device Front

Logo displayed prominently on device screen

Angled View

Premium presentation in marketing materials

Device Back

Logo etched on device hardware

Usage Contexts

Digital Applications

Website headers and navigation
Mobile app interfaces (KIOSXos)
Email signatures and newsletters
Social media profiles and posts
Digital advertisements

Physical Applications

Product packaging and boxes
Device hardware etching
Marketing collateral and brochures
Trade show displays
Business cards and stationery

07 — Brand Voice

Communication Principles

🛡️

Secure & Trustworthy

We speak with confidence about security. Our tone is authoritative yet approachable, emphasizing protection without creating fear.

🚀

Innovative & Forward

We celebrate technological breakthroughs. Our language is modern and progressive, showcasing innovation without technical jargon.

✨

Precise & Focused

We value clarity and purpose. Our messaging is streamlined, eliminating unnecessary complexity and focusing on core benefits.

Messaging Framework

Tagline

"Your Personal Crypto Kiosk."

Primary Message

KIOSX is the world's first crypto-only trading device, featuring KIOSXos—a revolutionary operating system that eliminates security risks by limiting functionality to exactly what's needed for complete cryptocurrency control.

Key Benefits

•Eliminates security threat points through purpose-built architecture
•Provides full control over cryptocurrency assets with streamlined functionality
•Features state-of-the-art KIOSXos operating system designed exclusively for crypto trading

Writing Style

✓ Do

• Use active voice and direct language
• Emphasize security and innovation benefits
• Be confident and authoritative
• Focus on user empowerment
• Use "cryptocurrency" or "crypto" consistently

✗ Don't

• Use fear-based messaging
• Overuse technical jargon
• Make unverifiable claims
• Adopt a casual or playful tone
• Mention competing products or platforms

08 — Guidelines

Logo Don'ts

Prohibited Modifications

✗ Don't Rotate

Never rotate or tilt the logo at any angle

✗ Don't Distort

Never stretch or compress the logo proportions

✗ Don't Outline

KIOSX

Never add outlines, strokes, or borders to the logo

✗ Don't Recolor

Never use unauthorized colors or gradients

✗ Don't Add Effects

Never add shadows, glows, or other effects

✗ Don't Rearrange

K I O S X

Never separate, rearrange, or modify letterforms

Questions or Asset Requests?

For additional brand assets, logo files, or clarification on these guidelines, please contact the KIOSX brand team.

brand@kiosx.io